We are aware that nearly all services are now available online, meaning we rely solely on websites, apps, or other online platforms for our daily needs. Just because we have limited time and can order very efficiently, we do not need to dive into the market, deal with rush, or face other problems. In the current scenario, we must use online platforms to sell our products or services. This is where SEO comes into the picture because these platforms work better if we do proper SEO.
For example, if we are selling a T-shirt, we need to work accordingly. We have to create a dedicated page and categories related to T-shirts, taking care of the brand, color, size, and many other aspects. All these elements should be in proper order. Then we have to understand the concepts of SEO. We understand that SEO is a complex field, so it’s essential to understand the fundamental rules of search engines to enhance the performance of our website. It is very important because we have to optimize our mobile app and website according to the search engine guidelines.
So, just to clarify, SEO has defined three major categories:
1. On-Page SEO
On-Page SEO means we have to implement the basic elements on the website like meta tags, robots.txt, sitemap, interlinking, content, and many other things.
2. Off-Page SEO
Off-Page SEO means we have to market our website or mobile app through many channels like guest posting, classifieds, business listings, image publishing, social media activities, and many more things.
3. Technical SEO
Technical SEO pertains to the server-side installation of your website, including its speed, caching, and any potential technical issues that could negatively impact it.
We should be familiar with these categories, albeit not in-depth. Because we develop a website or mobile app with the help of any company, agency, or freelancer, we should know that we have to provide the necessary things to implement on our website or apps. In conclusion, technical SEO holds significant importance in today’s SEO landscape.